At Highway 19 Initiative’s official website (“we,” “us,” “our”), we understand the importance of safeguarding your personal information and are committed to ensuring your privacy is protected. This Privacy Policy outlines how we collect, use, protect, and manage the information you provide when accessing our website, using our services, or interacting with our business. By engaging with our website or services, you acknowledge and agree to collecting and using your information as described in this Privacy Policy.

Information We Collect

We collect various types of information to provide and enhance our services. The types of information we collect include:

1. Personal Information:

When you create an account, place an order, or contact us for inquiries, we may collect personal details such as:

• Your full name
• Email address
• Phone number
• Shipping and billing addresses. This information is necessary for processing orders, providing customer support, and enhancing your overall experience with our services.

2. Payment Information:

To process purchases securely, we collect payment information, including credit or debit card details and any other necessary financial information required to complete transactions. Payment details are processed through secure third-party payment gateways that comply with industry-standard security protocols.

3. Usage Data:

We automatically collect data about how you interact with our website. This may include:

• The pages you visit
• The links you click
• The time spent on each page
• Referring/exit pages and other website activity This information helps us understand user behavior and optimize website performance.

4. Device Information:

We collect data from the devices you use to access our website. This may include:

• Your IP address
• Browser type and version
• Operating system and device type. This information assists us in ensuring that our website is compatible across different devices and provides a seamless user experience.

How We Use Your Information

The information we collect is used for a variety of purposes, including but not limited to:

1. Order Processing and Fulfillment:

We use your personal and payment information to process and deliver your orders. We also use this information to communicate with you about your order status, handle returns or exchanges, and provide necessary customer support.

2. Service Improvement:

Usage and device data help us monitor and analyze how users interact with our website. This allows us to improve our services, optimize website functionality, troubleshoot any issues, and enhance your overall user experience. It also enables us to assess the effectiveness of our marketing campaigns.

3. Marketing and Communication:

We may use your contact details to send newsletters, promotions, special offers, or information about new products and services. You can choose to opt out of receiving marketing communications at any time by following the unsubscribe instructions provided in our emails or by contacting us directly.

4. Legal and Regulatory Compliance:

We may process your information to comply with applicable legal obligations, including but not limited to responding to lawful requests from public authorities, preventing fraud, and ensuring the security of our services and customers.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected or as required by law. After that, we will securely delete or anonymize your data, ensuring that it is no longer identifiable.

Data Security

We are committed to protecting your personal information by implementing industry-standard security measures, including encryption, firewalls, and secure access controls. However, no method of data transmission over the Internet or electronic storage is entirely secure, and we cannot guarantee the absolute security of your information. While we strive to protect your data, you share it with us at your own risk.

Sharing and Disclosure of Information

We do not sell, rent, or trade your personal information to third parties. However, we may share your information under certain circumstances, such as:

1. Service Providers:

We may engage trusted third-party service providers to assist us in operating our website, processing payments, or delivering orders. These providers have access to the information necessary to perform their functions and are required to maintain the confidentiality of your data.

2. Legal Requirements:

We may disclose your information if required to do so by law, in response to a subpoena, court order, or government request, or if we believe such action is necessary to protect the rights, property, or safety of Highway 19 Initiative, our customers, or others.

3. Business Transfers:

In the event of a merger, acquisition, or sale of our business, your personal information may be transferred as part of the transaction. We will notify you if such a transfer occurs and becomes subject to a different privacy policy.

Your Rights and Choices

You have certain rights regarding your personal information, including:

• Access: You have the right to request a copy of the personal information we hold about you.
• Correction: You may request that we correct any inaccurate or incomplete information.
• Deletion: You can request the deletion of your personal data, subject to certain legal limitations.
• Marketing Preferences: You can opt out of receiving marketing communications at any time.

To exercise any of these rights, please contact us using the information provided at the end of this policy.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, analyze site traffic, and personalize content. Cookies are small data files stored on your device that help us remember your preferences and improve site functionality. You can manage your cookie preferences through your browser settings; however, disabling cookies may affect your ability to use certain features of our website.

Changes to this Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. When we make changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy regularly to stay informed about how we are protecting your information.

Contact Us

If you have any questions or concerns regarding this Privacy Policy, or if you wish to exercise your rights related to your personal information, please contact us via the contact form given on the Highway 19 Initiative website.